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Ray
A. Kroc*
Inducted 2001
Posthumous
At age 52, Ray
Kroc became the exclusive distributor for a company that produced
“multi-mixer” milk shake machines. He was impressed by a small
chain of hamburger restaurants based in San Bernardino, California
that used the multi-mixers, and acquired franchising rights from the
owners, the McDonald brothers. In 1955, he founded the McDonald
Brothers for $2.7 million, borrowed at interest rates which
eventually made the cost $14 million. As the new owner, he was free
to run the business his own way, but never changed the fundamental
format devised by the brothers. Cleanliness was foremost and
essential. “If you have time to learn, you have time to clean” was
one of his favorite axioms. By 1963, more than 1 billion hamburgers
had been sold, a statistic that was displayed on a neon sign in
front of each restaurant. With restaurants in more than 114
countries, McDonald’s represents Americana. Kroc had the cunning
ability to grasp a concept with all its complexities and implement
it in the best possible way.
*Deceased member
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